Every vendor says you need their tool. Your IT guy sells what he installs. We don't sell software, take commissions, or push anything — you pay a flat fee, we tell you the truth about your technology.
Get your Tech Reality Check — $399 Free 3-minute self-checkFlat fee. No commissions. No meetings to sit through. Delivered in about a week.
Everyone who gives you tech advice today gets paid when you buy. We get paid to tell you the truth.
A plain-English, vendor-neutral review of your business technology. You answer a guided questionnaire — about 20 minutes, no meetings — and we do the rest. If anything needs clarifying, we follow up by email.
What you have, what's missing, what to tackle first — and just as important, what NOT to buy. In language you'd use with a neighbor, not a systems engineer.
What you're paying for software, IT and services versus what businesses like yours pay. We show you where the fat is — line by line.
We record a 15-minute video walking through your report — your numbers, your options, in plain English. Watch it when you want, share it with your team, and ask anything by email for 14 days.
The only money we make is the flat fee you pay us. That's why our advice is the only advice you'll get this year with no agenda behind it.
Eight honest questions. No email required to see your result.
For businesses that want help executing, our Advisory engagement takes you through the decision:
Async, like everything we do — you'll hear back within one business day. No sales call unless you ask for one.
I'm Martin Maciel, founder of Vynix LLC. I've spent my career in cybersecurity and compliance, and I build and operate software businesses — so I know exactly how technology gets sold, and how it gets oversold.
I started ThinkEthic because every small business owner I met had the same problem: everyone advising them had something to sell. The fix isn't more information — it's one advisor whose only incentive is being right.
ThinkEthic is a Vynix LLC company (Wyoming, USA).
They're great — and generic. Volunteer mentors give broad business advice; we do one thing: analyze your stack, your spend, and your options, in writing, with a benchmark. The average business our size wastes thousands per year on tech it doesn't need. $399 to find that is not the expensive option.
Your MSP or IT guy may be excellent — but they earn money when you buy what they install and manage. That's not a character flaw; it's a business model. We have no stake in what you buy, keep, or cancel. Ask them and us the same question and see if the answers match.
No, and that's deliberate. Advisors who implement recommend work that creates work for themselves. We give you the roadmap and, if you want, help you choose who executes it — we just never take that job ourselves, and never take a fee from whoever does.
Then you get something most owners never have: written confirmation that you're not the one being played, and a benchmark to keep it that way. It happens — and we'll say it plainly rather than invent problems.
No — zero meetings. You fill out the questionnaire on your own time, the report and video walkthrough arrive in your inbox, and questions are handled by email for 14 days. You run a business; we won't put another call on your calendar.
That's the point. If a sentence in our report needs a glossary, we rewrite it. You run a business; the report talks about money, time, and risk — not acronyms.
One flat fee, one week, one honest picture of your technology — what to fix, what to skip, and what you're overpaying for.
Get your Tech Reality Check — $399